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Dedicated
2006 marks the beginning of our story: Starting as an environmentally conscious retail chain, we noticed that sustainable clothing still lacked a certain flair. We wanted to counteract this with cool, modern designs without harming our planet.
Fashion can be different! Eco-friendly clothing doesn't have to be boring, and neither does streetwear have to be bad for the planet. So with a clear vision, a lot of hard work and a lot of coffee we started Dedicated.